Case Study: Navigating the High Seas: Lloyd’s Register and Peopleclick
Help Anchor Talent 
INDUSTRY: Safety and asset insurance for systems at sea, on land and in the air
HEADQUARTERS: London, UK
EMPLOYEES: 6,000
GOAL: Select and implement a recruitment management solution to facilitate growing the organisation by over 40%.
THE SOLUTION: Peopleclick RMS™
In few industries is workforce globalisation felt more than with the international shipping and transport market. With growth in the industry reaching record highs and the need for skilled talent in great demand, Lloyd’s Register Group was facing a complicated recruiting environment. Add to this the organisation’s aggressive target to grow its very mobile employee base by over 40% in a five-year period, and the company recognised a need to improve its recruitment process rapidly.
The Challenge
The Lloyd's Register Group is an organisation that works to enhance
safety and to approve assets and systems at sea, on land and in the
air. The company has offices worldwide, in over 88 countries, and as
the company prepared to grow substantially, it was clear that the current
paper and email-based recruiting process would not facilitate the dynamic
talent pools required for success.
With its diverse geographic nature, the recruitment function was logistically stretched. The team was struggling to ensure that all compliance and workflow challenges were met while at the same time applying their corporate standard across the board. Each local recruiter was very isolated from the overall process and was therefore limited in their ability to be effective. Additionally, the global Human Resources team for the Marine business was unable to provide the desired level of support to this disparate team, or any centralised management reporting.
Helping to lead the charge for a new system was Global Resourcing Manager, Barbara Richards. She worked with the business and the group IT function to identify the required elements for a recruitment management system that would support the level of growth Lloyd’s Register required to achieve its growth objective.
Richards explained, “We required a speedy implementation in order for the organisation to be able to strategically compete and increase in the timeframe required.”
The Solution
The team at Lloyd’s Register selected the Peopleclick
Recruitment Management System (RMS) to help make possible the company’s recruitment
goals. Several key criteria were used in the evaluation of potential solutions.
Speedy Implementation
Critical to Lloyd’s Register’s success in the industry was
the ability to quickly scale up the business. In order to do so, it was
essential that the organisation implement a system quickly and easily.
Peopleclick’s software-as-a-service architecture eliminated the
need to install and update software at Lloyd’s Register. A simple
web browser provided all staff involved in the hiring process with access
to the recruitment system.
The ease-of-use the Peopleclick system offered was equally important for adoption around the world. A familiar interface, similar to a standard email system offering drag-and-drop functionality, made the transition easy for team members regardless of location. This swift acceptance and comfort has made the implementation that much easier for Lloyd’s Register.
Global Expertise
With the different equal employment regulations and compliance issues
in each country, Lloyd’s Register needed a partner with expertise
in recruitment around the world. This was especially important to the
organisation as it sought to grow a diverse talent base. It was equally
important to Lloyd’s Register that candidate data be protected
and secure.
“By standardising on one system, we were able to easily enforce not only corporate standards, but those regulatory standards specific to each country,” said Richards. “Peopleclick’s easy-to-configure system allowed us to deploy one system but still customise workflows to meet the needs of our entire recruitment team.”
Efficiency and Effectiveness
Paramount to the company’s success was the replacement of their
paper-based process with an automated and standardised solution. Peopleclick
offered Lloyd’s Register an easily-implemented solution which created
a single repository for all candidate data. This immediately reduced the
need for many of the arduous tasks the recruitment staff was forced to
complete such as uploading candidate CVs and sending candidate information
between recruiters via email.
Creation of a Strategic Talent Pool
Many of the top-tier candidates in the marine and shipping industries
are incredibly mobile. Additionally, much of the highly-skilled talent
in the industry is being constantly sought and recruited by competitors.
Understanding this, Lloyd’s Register knew that a pool of talent
must be created and shared with its recruiters worldwide so candidate-rich
areas could be identified and leveraged.
With the new recruitment management system, Lloyd’s Register was able to create a global pool of talent. This pool consisted of new candidates in addition to current employees who may be seeking an opportunity to relocate or move up in the organisation. By assisting employees with internal mobility, the company could keep its retention rate high.
Corporate Brand
It was very important to Lloyd’s Register to create a strong corporate
presence in the marketplace, especially as demand for high-quality talent
grew. Equally important was to create a dynamic and responsive candidate
experience.
Lloyd’s Register took advantage of Peopleclick’s expertise to link their careers web site designed to offer insight into the company to a system which would enhance the candidate experience. Candidates can easily express interest in openings and track their own progress through the hiring process. The system automatically generates communications throughout the lifecycle to keep candidates appraised of their and develop an ongoing relationship. It was with this functionality that Lloyd’s Register was able to significantly reduce the amount of time spent by recruiters responding to candidate’s requests for status updates.
The Results
First implemented for Lloyd’s Register offices in the United Kingdom,
the company worked with Peopleclick to quickly roll out to China, the
United States, Canada, Greece, the Netherlands, Norway, Sweden, Germany
and the United Arab Emirates. As part of this process, the company launched
a strong media campaign to promote the company to attract its much sought
after talent.
“For some time we had wanted to create a global campaign to help showcase the company,” Richards explained. “We were not able to do so until we had automated our recruitment process with Peopleclick because our old process could never have handled the volume that our campaigns produced.”
After launching its pilot program in the UK, Lloyd’s Register is well on its way to reaching its 40% overall growth goals. In its Marine division for example, in the first five months after implementation, the team was over half way to its goal for the growth in people for this budget year.
As Lloyd’s Register continues to grow, the team is excited to put
the new system to good use. “We will continue to grow our talent
pool to best take advantage of our single, central database. This will
allow our recruiters to identify candidates that may not otherwise have
expressed interest in Lloyds and help promote us as a leading organisation
in the marine industry,” said Richards.
About Peopleclick
Peopleclick provides software and services that empower companies around
the world to find, attract and hire quality people—in less time,
with less risk. Peopleclick’s technology, consulting expertise
and support give companies the vision and flexibility to strategically
manage all of their talent resources—whether they are salaried,
hourly or contingent. Founded in 1997, the privately-held company currently
serves 1,800 clients in 192 countries, including 54 of the Fortune 100.
Peopleclick products support users in organizations ranging in size
from large, multi-national corporations to small and medium-sized businesses.
For more information on Peopleclick and its market-leading talent acquisition technology, visit www.peopleclick.com.
